During the Italian 2012 Formula 1 Grand Prix, Magneti Marelli will be launching its new website www.magnetimarelli.com: a portal that, in addition to describing the complex global structure of Magneti Marelli, its history and the relevant challenges in the automotive world, also presents a special section dedicated to motorsport fans, with news, updates, trial and racing times, up-to-date rankings, statistics and trivia related to the major world motorsport championships.
This section, called “Focus on Racing” (http://www.magnetimarelli.com/focus-on-racing) expresses at the same time the “motorsport” soul that has characterized Magneti Marelli since its founding (1919), and the desire to build a statistical and informational reference point for those who experience the passion of engines, of 2 and 4-wheel competitions, of “numbers” and of trivia associated with this world. The section features over 3,000 tables of statistics, news, information, times and updated rankings on Formula 1, MotoGP, World Superbike Championship (SBK), World Rally Championship (WRC), Indycar and Nascar championships.
Formula 1 is specifically the focus of a precious archive with historical data dating back to 1951, in addition to various “windows” with numbers on the current season and statistical comments on the individual races.
The new magnetimarelli.com website, developed in cooperation with the web agency Bitmama (www.bitmama.it) is, generally speaking, an access portal to many web areas that express Magneti Marelli’s various scenarios and global activities, with a layout and visual structure organized according to topics of potential interest for the users, that go beyond the simple description of the company. In all, over 500 dynamic pages with multimedia contents and over 300 images including dynamic canvases and photographs in the product sheets.
In addition to the “Focus On Racing area”, there is also a window open on the world of service to motorists and of the aftermarket; the central “timeline” that references a large multi-media section dedicated to the company’s historical-industrial heritage and tot the Magneti Marelli Historical Archive, with in-depth information and trivia bits on the great industrial traditions which, through the course of time, have become a part of Magneti Marelli (including, among others, Carello, Veglia Borletti, Jaeger, Weber, Solex, Gilardini, Seima, etc.); the boxes dedicated to Sustainability, to the Careers area - for those who are curious about career paths at Magneti Marelli - and to the Magneti Marelli’s You Tube channel, which broadcasts company-produced video footage.
For the official launch of the new magnetimarelli.com website, the “Focus on Racing” section and its relevance within the portal offer at the same time the symbolic connection and the tangible multimedia link with the great event of the Monza F1 Grand Prix.
The new website and Magneti Marelli’s presence in Monza will become one a window for the other: all the fittings and the initiatives taking place the Magneti Marelli building, located within the racetrack, will in fact focus on the new graphic layout and on the new contents of the website.
Moreover, Magneti Marelli’s permanent hospitality point, located next to the paddocks on one of the central throughways at the Monza racetrack, will become the preferential channel for the diffusion and broadcast of web contents, thanks to two screens which will be showing the pages of the magnetimarelli.com website, with updates on trial times and on the starting grid, historical tidbits and statistics pertaining to the Monza Grand Prix since 1950 until today, along with information about the Magneti Marelli technologies fitted on the F1 single-seaters competing in the races. In this building, visitors will be able to admire both Formula 1 cars such as Ferrari, Red Bulls and Lotus, the Citroën driven by Sébastien Loeb in the WRC, and even the Yamahas and the Ducatis featured in the MotoGP class. Detail poles equipped with QR Codes will be used to describe the Magneti Marelli components installed on each car and motorcycle on display. Lastly, a maxi camera will be taking pictures of the visitors in the display area, with the best photographs being displayed on rotation on the maxi-screen and on the website.
The appointment in Monza for the Grand Prix will also be a chance to illustrate, in the building, the main technologies that Magneti Marelli is currently developing for Formula 1, in view of changes in regulations set to take effect in 2014: the ERS system (engine boost coming from the recovery of kinetic energy during braking associated with the energy coming from exhaust gases, both aimed at feeding the electrical motor-generators hooked up to the engine shaft), new fuel systems (injectors and pumps for GDI engines with fuel pressure of up to 500 bar), two-way WI-FI systems for data transmission from vehicle to infrastructure (i.e., exchange of a much larger set of data and of different types of signals between machine and pit).