2019 will see the celebration of Magneti Marelli’s glorious centenary.
So, we would like to introduce the main graphic elements which will accompany us over the course of the year: the 1 0 0 logo for the centenary, the pattern, and the “little man with the megaphone”.
The numbers 1 0 0, with the Magneti Marelli logo in the final zero, will make up the logo which celebrates the centenary, the design is simple and contemporary and reflects the logo in the oval shape of the zeros. It is a design which offers various interpretations, from the speed of the automotive world to the zeros which can become infinite spirals, looking to the past, with the image of radio waves, and to the future with perceptive waves.
The pattern composed of the numbers 1 0 0 creates the shape of the tree, with the 1 in the centre, allowing 1 0 0 to be read from all four directions.
Lastly, we have the “little man with the megaphone”, the noisy character who used to introduce the Domando la Parola (Let me Speak) column in the legendary company magazine «Sprazzi e Bagliori», providing a space for reader’s questions or requests for information.
The Magneti Marelli team wishes you a Merry Christmas and a Happy New Year!