Virtual Reality offers van drivers a cyclist’s eye view
Delivery drivers have tried a unique virtual reality experience that allows users to see the world from either a cyclist’s or a driver’s point of view in a virtual space.
The aim of the award-winning WheelSwap virtual reality experience – part of our Share The Road campaign – is simple: to encourage people to make a few small changes to the way they drive or cycle so that everyone is a bit safer on the road.
More than 35 drivers from consumer delivery firm Hermes participated in the training at one of the firm’s London depots. Hermes delivers 390 million parcels a year and employs thousands of drivers across its network.
The exercise provided a useful opportunity for drivers to see the road from a different perspective, with 88 per cent agreeing that the experience would encourage them to change their behaviour. There are more people on our roads than ever before, and an increasing number of them are cyclists, so it’s important to encourage a spirit of understanding and respect between every road user, whether they’re travelling on four wheels or two. Share The Road is our campaign aimed at improving road safety for everyone.
WheelSwap was developed together with London-based agency Happy Finish. It has proved an effective tool for building empathy, with 91 per cent of the initial 1,200 participants intending to change their behaviour, 70 per cent displaying greater empathy to their driving and cycling counterparts after watching the VR experience and 60 per cent of participating driver and cyclists changing their on-road habits within two weeks of taking part.