The Villa d'Este Concorso d'Eleganza opened yesterday
The Villa d'Este Concorso d'Eleganza, the the world's most prestigious beauty event dedicated to vintage vehicles returns on the banks of Lake Como under the motto “The Symphony of Engines".
From yesterday until Sunday 26 the Grand Hotel Villa d’Este and Villa Erba will return to host historic cars and motorcycles to celebrate 90 Years of the Concorso d’Eleganza and 90 years of BMW automobile production. In 1929, the beauty contest for automobiles celebrated its premiere in the grounds of the Grand Hotel Villa d’Este. However, this was not the only premiere in that year. Meanwhile BMW 90 years ago started producing its first series automobile, the BMW 3/15 3/15 PS DA2.
BMW Italia offers all enthusiasts the chance to admire historic cars and motorcycles in competition thanks to the live streaming of the Prelude Tour which will be broadcast on Saturday 25 May at 2.30 pm on SpecialMente website (https://specialmente.bmw .it) and on BMW Italia official YouTube channel.