Start of new 360-degree Opel Grandland X Hybrid4 campaign
Paul or Ben? For the expectant young couple, the name of their new family member is never far from their minds. He is for Paul, she insists on Ben. Opel's new TV commercial for the new Grandland X Hybrid4 plug-in hybrid electric vehicle shows the couple’s friendly quarrel that even continues in the delivery room. But who will ultimately get their way?
Life often presents us with choices: which one is right? The amusing squabble between the two young parents is a good example. But as the secret star of the TV spot, the Opel Grandland X Hybrid4.
Fresh, cheeky and witty, Opel's new spot continues down the path that the Rüsselsheim-based company has been following with its advertising for several years now.
There will be another Europe-wide, 360-degree campaign spotlighting the Grandland X Hybrid4 for a very broad audience. The claim: efficiency and performance. No compromises.
The schedule is two weeks on TV, radio, digital and periodical printing. Furthermore, the media plan has been enriched with the product placement and domination project with RAI Fiction, with the third series of "Rocco Schiavone" on RAI 2.
But the question remains, which name will it be? The viewer can already guess the answer, which can be found in the back seat of the Grandland X Hybrid4 where twins Paul and Ben are sitting – no compromises.