Lancia Ypsilon Main sponsor of the Pink Parade
Lancia Ypsilon will be Main sponsor of the Pink Parade and for the fifth year on October 28 will participate in the Corsa in Rosa in support of the Umberto Veronesi Foundation and the research against breast cancer.
A successful initiative in great growth: from the 3,500 participants in 2014, in fact, it reached 12,000 visitors last year. Lancia Ypsilon will be present at the event with a stand dedicated to health and prevention, including through physical activity.
All participants in the race will be invited to take a picture at the Ypsilon Corner and can choose from a series of motivational phrases, created in meme format and ready to shoot and share on social networks.
All photo and video contributions will be used to launch the long-term initiative #YpsilonMovement with which to support the importance of a dynamic approach to life that will become a constant appointment with the Lancia Ypsilon community and will allow to tell how the Lancia fashion city car helps every woman to live their life with dynamism.