World premiere in Geneva for the Tata Altroz
Following its unveil at the Auto Expo 2018 as the 45X Concept, Tata Motors is now gearing up to launch its next generation premium urban car.
Leading up to the global premier of the production version of this vehicle at the Geneva Motors Show 2019, Tata Motors has christened this highly anticipated urban car as the Altroz.
The Altroz will be the first Tata product to be engineered on the new Agile Light Flexible Advanced Architecture. With lightweight, modular and flexible characteristics, the ALFA architecture has the ability to evolve into a range of modern and youthful vehicles within a short development cycle.
Conceptualized under the Impact 2.0 design language, the Altroz aims at reinventing the urban car design with greater emphasis on class leading connectivity and everyday mobility.
Tata Motors also announces consumers can follow the journey of the Altroz from the 45X Concept to its commercial launch (in mid – 2019) on social.