Volvo is really focusing on the Korean market
Volvo CEO, Hakan Samuelsson, flew to Korea to witness the growing importance of the Asian market for the Swedish carmaker.
The manager arranged a press conference in Seoul during which he outlined the strategies for the further consolidation of Volvo in the country.
In the past three years, Volvo growth rates in Korea have been significant with a + 55% in 2014, an increase of 42% in 2015 and + 26.7% in the first nine months of 2016.
Samuelsson is very pleased with the reception that Korean customers are reserving to the S90 and soon Volvo will also launch the Cross Country.