The Turin HUB housing the glorious story of FCA's heritage
Yesterday marks the inauguration of the Turin Heritage HUB in the old Officina 81 site, part of the huge industrial area of Mirafiori. This site, suspended between the past and the future, is home to FCA's Heritage Department and its mission for safeguarding the priceless heritage of the Group's Italian brands.
A workplace for services and sales, but also a thrilling display and info experience. The Heritage HUB opens in an evocative but highly evolved building, where interaction and connectivity add a new look to the glorious history of Fiat, Lancia, Abarth and Alfa Romeo. Looking upwards, is possible to watch a suspended exhibition on the history of Mirafiori: a journey through photos and text which tells the fascinating story of this site's most important events eighty years after its inauguration.
The HUB also contains all FCA Heritage's services and product activities, and the exclusive display space for the "Reloaded by Creators" project, which certifies and restores all the original beauty of many vintage models, and prepares them for sale.
The 15,000 m2 of the Heritage HUB has over 250 vehicles on show. These are authentic jewels of the FCA Heritage collection - some never before exhibited. The central area features eight thematic exhibitions, each of which highlights eight cars from different eras and brands: the oldest dating back to 1908, and the most modern to 2008.
This display will soon be open to the public, and on the occasion of its presentation on yesterday, it makes its debut on the portal in FCA Heritage the new "Brand" section, which describes brand histories in terms of industrial development, logo evolution, key contributors and key models.