Seventh Porsche Experience Center at Hockenheimring is now open

Porsche has opened the seventh Porsche Experience Center in the world at the Hockenheimring as part of the “Sportscar Together Day” festival. The premises at the heart of the race track cover an area of around 170,000 square metres and include a Customer Experience Centre, handling course, driving dynamics areas and an off-road track.

Around 70,000 visitors participated during the weekend; 9,000 of them brought their own Porsche car.

The new Porsche Experience Center is around 100 kilometres from the brand’s headquarters in Zuffenhausen. At the Hockenheimring PEC customers can experience the most recent Porsche models with the support from instructors: either from the passenger seat, from behind the wheel or as part of individual coaching sessions.

The Customer Experience Centre covers an area of 4,500 square metres. Its architecture is based on the established design of existing Experience Centers. Facilities include a 1,000 square metres event area, a Porsche Selection Shop, a café and restaurant, workshops and 800 square metres of exhibition space for cars.

The high-power charging infrastructure reflects the increasing significance and demands of hybrid vehicles as well as the first all-electric Porsche, the Taycan.