Focus on automotive: Lexus
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04/24/2019Declaring that a pure electric vehicle is necessary for China and Europe, Lexus International President Yoshihiro Sawa said that the brand is working on its first EV. But exactly what it will be and when it will appear, the Toyota marque is still trying to figure out. «Definitely here we need an EV in the future, but I cannot say when or how» ... -
03/21/2019In the West it’s often considered that it takes 10,000 hours of study for the average person to become an expert in their subject. But in Japan you’re not considered a master of your craft until you’ve spent 60,000 hours refining your skills. That’s the equivalent of working 8 hours a day, 250 days a year for 30 years. A fascinating documentary... -
03/21/2019In conjunction with the launch of the UX Hybrid crossover, Lexus announces the new Hybrid Service program which provides the possibility of having an additional guarantee for Full Hybrid Electric cars renewable annually for up to 10 years. Lexus Hybrid Service is characterized by an additional guarantee without additional costs for the customer... -
02/22/2019Lexus announced details of its 12th annual participation in the world’s premier design event – Milan Design Week. For more than a decade, the Lexus Design Event has delivered amazing experiences for visitors, created in collaboration with some of the world’s most celebrated designers and inspired by Lexus’ design philosophy. For this year’s event... -
02/09/2019Toyota Motor will became the next major car brand to offer a subscription service. Following in the footsteps of German and American competitors, but also beyond the Volvo Care program, that are already running such program, the Japanese carmaker said it has formed a new company called Kinto to manage a car subscription service in the greater... -
02/06/2019Lexus will present the European premiere for public of LC Convertible Concept and RC F Track Edition at the next Geneva Motor Show. The first represents Lexus exciting future design thinking and is a powerful expression of Lexus’ creative ambition. Unveiled to wide acclaim at the North American International Auto Show in January, this concept... -
01/31/2019Lexus announced the names of the six Lexus Design Award finalists for 2019. On the seventh anniversary of the international competition finalists employed technology in even more creative ways to spark new ideas and conceptualize transformative solutions that have the power to change lives. Most of the solution concepts below looked to address...