Ready to start the 2018 edition of the Land Rover Born Awards
Official start in Italy for the 2018 edition of the Land Rover Born Awards, a design contest conceived by the visionary entrepreneur Jean Christophe Chopin and open to creatives all over the world who will reward the creation of products capable of improving the quality of life, reconciling functionality and aesthetics.
Since four years Land Rover supports Born, a platform that collects and supports the creativity of the best national and international companies and that make design their flagship.
The theme chosen for 2018 is "Peerless" or "Senza Pari" and the categories are six: architecture, technology, design, fashion, sport and mobility.
The Italian winners will exhibit their creations in a unique setting, on the occasion of the Milan Design Week, scheduled from April 17 to 22, alongside the winner of five other nations.