Porsche dealerships receive worldwide new corporate architecture
Porsche is launching a new corporate architecture for its Porsche Centres worldwide.
Following the tagline “Destination Porsche,” dealerships are intended to become a central gathering place for the Porsche community, appealing to current as well as new customers.
The new architecture is characterized by its flexibility, its use of digital media for individualized communication, and its emphasis on brand experience.
The first prototype of the new concept has celebrated its Grand Opening in Palm Springs, California. The dealership was constructed within one year and shows the way for future changes within the framework of “Destination Porsche”.
The complete concept can be experienced by mid-2020 in two Porsche Centres that are underway in Dortmund and in Hangzhou, China.