The Peugeot plant in Sochaux celebrates the production of 500,000 Suv 3008 and one million 308
Tuesday, November 27th, the ten thousand employees of the PSA plant in Sochaux celebrated the exit from the assembly lines of the 500,000th units of the Peugeot 3008 SUV and the millionth Peugeot 308, two great bestsellers of the Lion's carmaker, both winners of the Car Award of the Year (in 2014 and 2017).
Since its launch in October 2016, the 3008 SUV has been a real success for Peugeot. It is the third model of the most purchased brand in Italy and at European level allows Peugeot to be a leader in the category with the SUV range also composed by 2008 and 5008.
The 3008 model has led to the Peugeot i-Cockpit's range debut with a fully digital instrument panel as standard on all versions, an element that has further enhanced the revolutionary ergonomic concept created by the brand: a small, flattened steering wheel both below and above, visible instrument panel above the steering wheel rim, large central touch screen to manage the main functions of the car.
All this to achieve greater driving pleasure, better vehicle control, more safety for all occupants and further enhanced comfort.
Only the Peugeot models are equipped with this system and on 3008 is even more surprising because it gives to a medium-sized SUV a great driving pleasure. Peugeot 3008 has achieved a total of sixty-three prizes worldwide.
Produced in more than 1,000,000 units worldwide since 2013, Peugeot 308 has also had a huge success in Italy: more than 80 thousand customers have chosen it, equally distributed between the 5-door hatchback and the Station Wagon versions.
The first car of the carmaker to have adopted the innovative and modern EMP2 platform, 308 is appreciated for the generational leap in terms of quality and technology on board and it has opened the door to driver assistance systems.
Already in 2013 it could have the Adaptive Cruise Control, an element that then evolved further and it is today present in the ADAS package available.
Also 308 has won the title of Car of the Year in 2014, and overall it has collected more than forty international awards.