Opel celebrates the most fascinating models with three clips
120 years of Opel automobile production full of love stories. Stories of true classic cars such as the Opel Manta and the Opel Kadett, but also of the adventures of die-hard fans who would never even consider another brand.
They are all gathered and celebrated in a three-part video series that will be successively posted on YouTube and on social media channels under the hashtag #Opel120.
"120 years of Opel automobile production from A to Z" – this is also the motto on Instagram, where there are additional photos and making-of material from the campaign.
It all starts with a brief summary of 120 years of automobile production in less than one minute. The main actors include the Opel Patent Motor Car “System Lutzmann“ from 1899, an Opel Kapitän and an Opel GT. These classic models are all part of the story as is the current flagship, the Opel Insignia.
It’s all about efficiency, agility and dynamics, as well as the brand's core values: German, exciting and approachable. Right from the very beginning, the Rüsselsheim-based automaker has been committed to producing cars as efficiently as possible and thus making them accessible for a broad audience.
A total of around 30 models will be uniquely staged throughout the video clips. The shoot location was the Opel plant in Rüsselsheim. This also plays a prominent role in the second video, in which facts about the brand from A like Adam Opel to B like Bold to Z like Zeitgeist are in the spotlight.