Nissan City Hub makes its worldwide debut in France
Nissan unveiled its first Nissan City Hub, a revolutionary new approach with the convergence between e-commerce and real concept store.
Making its grand debut a stone’s throw from Paris in Vélizy 2, a bustling shopping centre, the Nissan City Hub will be fully dedicated to an exclusive and immersive experience that puts consumers at the heart of Nissan’s vision for tomorrow’s mobility.
Nissan City Hub is the result of a year of development and planning and offer a revolutionary new approach that integrates a digital ecosystem with an eye-catching concept store with 88 mq of screen surface, 5 spots dedicated to model test-drive handovers and a planned expansion after the fall of 2019.
New e-commerce solutions offered to consumers at Nissan City Hub have been developed to ensure ease of use and multiple opportunities to personify and purchase cars directly online, with a "no-pressure" approach.
Customers are greeted by Nissan Intelligent Mobility Ambassadors, a team from diverse retailing backgrounds such as creative arts, music and new technologies, to lead this new customer experience.