New European design center for SAIC
The Chinese SAIC Motor, the seventh largest automobile company in the world, has inaugurated a new design center in Europe.
Advanced London, the new creative space, which is based in the heart of London, is the first to be specialized in advanced digital design technology, and will work in collaboration with other studios of the car manufacturer to support future product designs for the SAIC group's brands all over the world.
Advanced London is the second design laboratory that SAIC founded in Europe, after the one in Birmingham, inaugurated in 2011.
The London center will focus primarily on research projects on design and creative exploration of conceptual ideas.