mytaxi receives the Innovation Award at Smau
Open Innovation has marked a turning point for mytaxi. The acquisition by the Daimler Group allowed the former startup to establish itself as the leading European taxi booking app.
From 23 to 25 October in Smau Milan, mytaxi will talk about its experience in the Smau Live Show program, where it will be awarded with the Smau Innovation Award for its openness to the new frontiers of innovation and for tracing the road thanks to its successful experience to the development of Open Innovation.
Founded in June 2009 mytaxi is the first taxi-app in the world to establish a direct connection between taxi driver and passenger.
In less than 10 years, it has achieved important results, reaching 10 million passengers and 100,000 taxi drivers in over 100 European cities and winning the leadership in the taxi call sector.
In this growth path the meeting with one of the big automotive players in the world made the difference: from 2014 mytaxi is part of Daimler Mobility Services of the German Group. A turning point that allowed mytaxi to establish itself on a European level.