Mitsubishi builds first global new look dealership in US
Mitsubishi Motors North America had completed construction of the brand's first ground-up build US dealership to use the new global dealer visual identity.
Based in Lewisville, Texas, and owned by local businessman Doug Baum, the facility is one of MMNA's largest dealers and shows off the overall future direction of the brand.
«The visual identity programme is intended to enhance the customer experience in a high-quality retail environment, working in concert with the brand's Drive your Ambition tagline to engage and inspire customers» MMNA said in a statement. That added: «The completion of the Lewisville facility is yet another very tangible example of the ongoing plan to rejuvenate every aspect of Mitsubishi Motors and its operations in the US, from corporate management, to dealer partners, to each touchpoint in a customer's relationship with their vehicle».
The programme will introduce updated exterior and interior design to 5,000 dealers worldwide. There are 70 across the US currently enrolled in the programme with several on track to be completed by the end of 2019.