Lexus returns to Design Miami/ as Official Automotive Partner
Lexus will join the 2019 Design Miami/ fair as the official automotive partner for the second year, once again showing the marque’s passion for design at the global forum for the most influential collectors, designers, curators and critics from around the world.
Lexus will support the show’s sustainable theme with an all-hybrid fleet to chauffeur the fair’s VIP guests. Also new for 2019, Lexus will bring the stunning LC Convertible Concept as part of the brand’s first commissioned installation for Design Miami/ with an exhibition titled Sunshower.
Rounding out their presence at the fair, Lexus will continue the successful Lexus Art Series: Art and Innovation talks with Whitewall, now in its fourth year.
For the brand’s onsite installation, Lexus has responded to the fair's theme of "Elements: Water" by commissioning designer Nao Tamura, curated by Design Miami/ Curatorial Director Aric Chen and prominent Milan-based curator and author Maria Cristina Didero.
The exhibition will feature the LC Convertible Concept and reinforces the brand's commitment to omotenashi (hospitality), takumi (artisanship) and the indoor-outdoor philosophy of engawa.
Guests will be invited to experience Sunshower, relax in the space, use its charging stations, and sample Ooho, innovative water capsules made of edible seaweed extract.