Lancia Ypsilon is the top partner of the PittaRosso Pink Parade
Lancia Ypsilon is the top partner of the fourth edition of PittaRosso Pink Parade, a non-competitive race scheduled for Sunday at Parco Sempione in Milan, which aims to raise public awareness on the importance of scientific research.
The event will also raise funds in support of the Umberto Veronesi Foundation to testify how sport is increasingly one of the key aspects of prevention.
Lancia's commitment to scientific research strengthens the emotional connection between Ypsilon and women, its main target. Two Ypsilon Total Pink will be the Safety Car of the Milan race.