Kia Service winter campaign ready to start
The new Kia Service winter campaign debuts with a video, digital, print and radio project featuring the former Striscia La Notizia showgirl Ludovica Frasca and the TV chef Simone Rugiati.
A project focused on the attention and dedication that Kia has always dedicated to aftersales and its customers.
The two famous faces of TV are the unpublished protagonists of a video that puts the Kia Service world and its values at the center of the storytelling.
The care and the gestures of the staff involved in maintenance operations become in the images the metaphor of the importance of the quality of raw materials, attention to detail, attention to the environment and respect for the customer that a great chef like Rugiati uses to realize his dishes.
For customers who will benefit from the vouchers provided by the winter campaign and present on the MyKia portal, it will be possible to win a VIP experience during live performances at the Verti Auditorium of Radio Italia, among the project partners.
The unique opportunity to experience the performances of some of the best Italian singers is up for grabs.