Jetta brand successfully launched in Chinese market
Volkswagen has successfully launched its sub-brand Jetta in China with the new SUV VS5 and the VA3 sedan1.
Since market entry in September, nearly 30,000 vehicles were delivered to customers. This makes the Jetta launch the most successful recent brand introduction in China, taking into account the first three months of sales. Almost 80 percent of Jetta deliveries were SUVs.
With the new Jetta brand, Volkswagen is targeting young Chinese customers who are looking for an entry into the world of Volkswagen. With Jetta, for the first time in Volkswagen history a model is transformed into a brand with a proprietary model family.
Jetta is positioned independently in the market, but with a recognizable proximity to the world of Volkswagen. Innovative sales concepts such as highly digitized showrooms complete the brand experience. The Jetta range includes a sedan and an SUV. A second SUV will follow in the near future.
All models are produced by FAW-Volkswagen in a state-of-the art factory in Chengdu, working closely with FAW-VW’s central hub in the city of Changchun.