Jetta to become new brand of Volkswagen in China
With the introduction of Jetta brand on chinese market, Volkswagen will be able to position itself even more clearly as "top of volume" with its vehicles and to further sharpen its profile.
In addition, with this offering specially tailored to the needs of the Chinese market and developed together with FAW-Volkswagen, Volkswagen is forging ahead with the further regionalization of the market.
In many cities with millions of people outside the metropolitan regions such as Beijing or Shanghai, vehicle ownership levels are still very low, in some cases below 100 cars per 1,000 inhabitants. At the same time, members of a growing middle class are striving for individual mobility with the first car of their own.
With the new Jetta Brand, Volkswagen especially intends to target these young Chinese customers.
The Jetta model range, which is to be produced by FAW-Volkswagen in Chengdu, will include one sedan and two SUVs.
Sales are scheduled to start in the third quarter of this year.
New approaches are also to be adopted in sales. Jetta will establish its own network of dealerships and will approach customers directly with innovative sales formats – digital showrooms, shopping malls and mobile sales trucks.