Italdesign presented Pop.Up Next at the Gitex Tech 2018
Italdesign exhibited Pop.Up Next for the first time outside Europe. Presented during Dubai's Gitex Tech Week 2018, the modular mobility system of the future represented the main attraction of the Etisalat stand, the largest telecommunications company of the Gulf Cooperation Council.
The whole idea of the Italdesign project, developed in collaboration with Audi and Airbus, is to provide a service to cities all over the world to alleviate urban traffic.
Pop.Up Next is a modular and multi-modal high-tech system, and since the beginning of the project, Dubai has been considered as an ideal scenario where it can be implemented.
Italdesign is investing to become increasingly a key player in the global development of future mobility, consolidating its role as a hub for the development of new and innovative ideas and a meeting point between the various sectors and stakeholders involved. And soon it will announce new phases of the project development.