Ford to introduce the new Omnicraft spare parts brand
Ford introduced Omnicraft, a new brand of spare parts for "all-makes" vehicle repairs.
The first phase of the project launch for the European FordPartner will affect about 2,000 references between the most widely used and high-rotation generic spare parts, such as oil filters, brake pads and brake discs.
The Omnicraft Spare Parts family will be able to offer parts that meet Ford's high quality standards and, on the other hand, provide a high level of service at a highly competitive price.
In a second phase, Omnicraft spare parts will be available at more than 4,000 Ford service points in 11 continental markets, including the authorized Ovale Blu network in Italy.