A fleet of 225 Peugeot models for the Roland Garros tennis tournament
Peugeot is partner of the prestigious Roland Garros tennis tournament in Paris since 34 years and for the 2018 edition (running until June 10th) it assures the official transport of the players, VIPs, journalists and the public with a fleet of about 225 vehicles, consisting essentially of 3008 and 5008.
For the occasion, Peugeot launches a new international press and digital communication campaign called "Drive To Tennis" that perfectly matches this sport with the new products of the French brand.
To accompany the advertising strategy, Peugeot employs eleven ambassadors who are alternating driving a 5008 to answer questions from the press.
These are the players Pouille, Simon, Chardy, Zverev, Carreño Busta, Ferrer, Verdasco, Jamie Murray, Del Potro, Mayer and Schwartzman.