First "Renault City" opens in France
Groupe Renault, in partnership with the Sofibrie Group, has inaugurated its first "Renault City" concept store in the Val d'Europe shopping centre in Seine-et-Marne.
Open 7 days a week, this 145 m2 space welcomes visitors from 10am to 9pm from Monday to Saturday and from 10am to 8pm on Sunday.
A site manager and five ambassadors take turns accompanying visitors in their discovery of the latest innovations from Renault through a physical and digital journey specifically designed for Renault City.
The concept store is structured around several areas: an exhibition area for the two latest combustion and electrical or hybrid vehicles, and information corners, including a personalization and accessories area, equipped with a digital configurator. Visitors can benefit from test-drives accompanied by an ambassador and order the vehicle of their choice on-site with the help of a commercial advisor.
Renault City will also be an opportunity to test new services. Ambassadors will be able to present offers of used vehicles on tablets and customers will have the possibility to order spare parts and accessories, which will be delivered to Renault City on the "Click and Collect" principle.
Renault will use the results of this first test to study the relevance of deploying this format in other shopping centres or places most frequented in France.