The Fiat range illuminated by the colors of Luci d'Artista parades in the squares of Turin
The Fiat range parades among the Luci d'Artista, the contemporary open-air art show that every year, from October to January, illuminates the squares and streets of Turin, creating a typically Christmas atmosphere.
The cars of the range have been immortalized in the spectacular context of the luminous works, realized by contemporary artists coming from all over the world.
The "Flying Carpet" by Daniel Buren, in Piazza Palazzo di Città reflected on the second special series of the year dedicated to the fashion world: Fiat 500 Collection in Bicolore Brunello livery, a color that brings back to Italian autumn.
The 500 Collection is positioned under the carpet of steel cables with red, white and blue cubes that becomes a sort of flying carpet suspended in mid-air.
Visible at any time of the day, it is an example of how art can represent a precious element of urban design and the Fiat's icon becomes itself a work of art.
In addition to the Fiat 500, the 500X, the 500L and the 124 Spider were immortalized under the same installation in a maze of colors and angles, to make the square a unique tribute to the Christmas period.
The Grigio Cortina version of the new special Fiat 500 Collection shines through the nuances of Richi Ferrero's "Vertical Baroque Garden" in Via Alfieri.
Lights that illuminate the walls, the floor and a double Christmas tree to create a suggestive atmosphere, almost like a fashion show in line with the DNA of the model on display.
The work "Vento solare" made by Luigi Nervo in Piazzetta Mollino is composed of scraps of light and sky that evoke a sun with its rays, the ideal place where the best-selling city cars in Europe cross each other in circular motions, Fiat 500 and Fiat Panda, the icons of the Fiat brand.
"Love difference" by Michelangelo Pistoletto is the luminous installation in Piazza della Repubblica that was the background to the images in the range. Written of many colors with different messages of peace and different cultures that coexist.
And in front of these messages are lined the colored cars of the Fiat range sold in many countries of the world to such different customers. A message of peace translated into many languages, the same languages spoken in the world by Fiat.