Fiat introdues Apple Music and CarPlay across 500 "120th" range
To celebrate its 120th anniversary, Fiat offer to customers in select European countries who purchase a New 500 Family 120th a special gift: up to 6 months of Apple Music.
The new 500 "120th" family introduced at the Geneva International Motor Show, opening a new chapter in connectivity that, according to Fiat, must always be simple, democratic, safe and user-friendly.
Fiat not only aims to offer customers incredible choice to stream over 50 million songs ad-free with Apple Music, but also an enhanced in-car experience through Apple CarPlay as a safer and smarter way to use an iPhone in the car. With Apple CarPlay, Fiat customers can use Siri voice control to make calls, send and receive messages, play audiobooks and podcasts, get directions optimized for traffic conditions and more.
Fiat customers will also be able to stream Apple Music's catalogue of over 50 million songs ad-free giving drivers a never-ending playlist.
An exclusive Fiat playlist on Apple Music entitled "120 Years of Songs" will be curated to celebrate Fiat's 120th anniversary. Launched at Geneva Motor Show, it will regularly update to reach a total of 120 songs by July, in time for the official anniversary of Fiat. The 120 songs will span multiple countries and will include some of the soundtracks of Fiat's most successful advertising campaigns.