DS Automobiles looks to the future with the students of the Bocconi University in Milan
The next challenge in the automotive world is the energy transition that will see the arrival in 2019 of products with hybrid or electric engines.
To better face this challenge DS Automobiles started a project path with the students of the Bocconi University of Milan as part of an In-Company Training activity by creating joint working groups between students and company boards on the theme "DS Goes Electric ".
DS's energy transition strategy will enter a crucial phase during 2019 with the launch of two new models.
After the summer will arrive the DS 7 Crossback E-Tense 4X4, plug-in hybrid version of the SUV launched in March, while in the second half of next year will be commercialized on the Italian market the DS 3 Crossback E-Tense, the 100% electric compact SUV, unveiled at the last Paris Motor Show.
In a phase of change so strong it is essential for a car brand to stay in touch with who will be the protagonist of this change: the students who are about to enter the world of work.
Together with them it is possible to have a clearer vision of what will be the mobility needs of future customers. With this objective, DS has created a co-working project, called "DS Goes Electric", which resulted in the formation of four groups of students of the Milanese Bocconi University.
These students have worked closely with the carmaker's staff on the theme of innovative services and ideas that the Brand can offer to its customers to establish themselves as a reference in the world of hybrid and electric technologies.
The three levers that DS wants to use to achieve this goal are: the launch of the two models with plug-in and full electric hybrid engines and the commitment in motorsport with the DS Techeetah team, the only official French brand that will participate in the Formula E championship 2018/2019.
The project ended with the presentation by the students of their projects in the presence of the PSA Group Board members, including the General Manager of DS Automobiles Italia, Francesco Calcara, and the Managing Director of the PSA Group for Italy, Massimo Roserba.