DR launches today the campaign with testimonials Alena Seredova
The new DR Automobiles ADV campaign starts today.
Against the background of the "Fellini" Rome of Villa Borghese and Via Veneto and of the Imperial one, emblematically represented by the Colosseum, the DR6 moves, drived by Alena Seredova, new testimonial of the DR brand.
The subject is the DR6 LPG that in spite of the prohibitions imposed on the polluting traffic, easily crosses the city center. The pay-off of the campaign exclaimed by the testimonial at the end of the commercials is in fact "DR6 LPG, no limit".
The campaign includes a teaser of 30" on RAI networks in prime time as well as on web and social networks, where there is also an extended version of 60", and a 30" radio version on Radio Italia and Radio Capital in the week of the Sanremo Festival.
The backstage of the TV commercial will also be published on the web tomorrow.