Continue full of excitement the Peugeot-Accorsi partnership
Ever since 2012 when Peugeot chose Stefano Accorsi to communicate the revolution introduced by 208 and Peugeot i-cockpit, the message was intended to convey the emotion.
Explain a technology not in cold way, but through the feelings that this can give to the motorist. Since then, the link between the Italian actor and the French brand has become stronger and stronger, going beyond the role of mere testimonial.
They were born innovative projects such as short films of which Accorsi was also a director, the movie "Fast as the wind" and virtual experiences reserved for customers who could become protagonists themselves of an emotional story.
Yesterday was unveiled a web series in six episodes, each of which that expresses in a funny way the different feelings that you may encounter in the course of a single day.
In a "sliding doors" style the episodes all begin in the same way, but then take different folds based on the actor's meetings. In the narrative, the car is a real co-star near to Accorsi.