China's Zotye rolls out first U.S. dealers for 2020 launch
Zotye USA named its first U.S. franchised dealers Saturday at the Nada Show in San Francisco.
The first group will be plans 19 stores and could be among the first U.S. dealers to sell Chinese vehicles under a Chinese automaker brand name. Among the group that has signed agreements to sell vehicles from Zotye are veteran dealers from numerous brands and states.
The company plans to enter 80 top U.S. markets, with 300 to 325 sales points and sales of a Chinese-made crossover by the end of 2020.
At the new resellers Duke Hale, CEO of Zoyte, a former Volvo, Mazda and Jaguar Land Rover executive, said Zotye's vehicles could be priced about 20 percent lower than rival vehicles. "We're going to change the experience for the customer, and we're going to do it through dealers," said Hale, who is drawing on his industry contacts to launch the Zotye brand in the U.S. and also sayd won't be required to spend big dollars on facility requirements.
Zoyte could disclose the next round of U.S. dealers by the end of March.