Cadillac wants to play an important role in Europe
The Cadillac brand is going through a good period, as confirmed by the constantly growing global sales volumes and the launch of new models, including the XT4 crossover just unveiled at the New York International Auto Show.
But if the registrations are very positive in its main world markets (China and America), the brand is developing a new strategy to play an important role in Europe, thus allowing the General Motors Group to return to be protagonist in the Old Continent after the goodbye to the Opel brand (passed to the PSA Group) and the progressive disengagement of the Chevrolet brand.
According to the number one of Cadillac, Johan de Nysschen, the European consolidation will start after 2025 and the plan will have a ten-year duration.
Last year Cadillac approached the peak of global sales dating back to 1978 (360,825 units) registering 356,467 cars, 16% more.