BMW inaugurates its thirtieth factory in Mexico
BMW officially opened the company’s new automotive plant in San Luis Potosi in Mexico yesterday.
The company has invested more than one billion US dollars in the new production location. The plant, which already employs 2,500 people, will have a capacity of up to 175,000 units per year once the ramp-up phase is fully completed.
San Luis Potosi will build the BMW brand’s most successful model series: the BMW 3 Series Sedan. And from 2020 also other BMW models. In the company’s more than 100-year history, this iconic car has come to represent the heart of the brand, setting the standard for dynamic performance, efficiency and design.
Oliver Zipse, member of the Board of Management of BMW AG responsible for Production, stated during the ceremony: «The new plant in San Luis Potosi is an important pillar of the BMW Group’s global production strategy. We aim to achieve a balance in our production and sales in the different world regions. We want to strengthen our footprint in important and growing markets. Plant San Luis Potosi will significantly boost our regional production flexibility in the Americas. From here, we are delivering our locally produced BMW 3 Series Sedan to customers worldwide».
The plant was designed from the start to allow us to respond quickly and flexibly to future model variants and production volumes. We use innovative Industry 4.0 technologies, including new automation solutions and modern assistance systems. Every single object, ast a tool or a component, is connected or potentially connectable to the internet and there is no longer a single sheet of paper in the whole factory; employees and robots work together and the energy consumed is 100% produced from renewable sources.