BMW i official partner of Coachella Valley Music and Arts Festival 2019
BMW i is once again official partners of the Coachella Valley Music and Arts Festival in 2019 (12-21 April).
For the last two years, BMW i has been building up to the festival on social media with #roadtocoachella and is also showcasing a unique Coachella design for its BMW i models.
The striking look featuring flames and the image of a wolf is inspired by the current album cover of global superstar Khalid. Together with BMW i, the singer will open a "Pit Stop" on BMW showroom in Palm Springs where exclusive merchandise will be available for purchase.