BMW encourages the purchase of low emission vehicles by integrating the Ecobonus
On the occasion of the introduction of state incentives for customers who buy a new electric or hybrid car, the BMW Group reaffirms its commitment to sustainable mobility and the diffusion of low-carbon vehicles by making a complementary contribution to the Ecobonus.
Up to 2,000 euros discount for customers who buy a new plug-in hybrid or electric BMW, BMW i and Mini.
The support is valid for the Group models subject to state incentives in all cases where the buyer does not have a vehicle to be scrapped.
The contribution is equal to 1,000 euros for the purchase of models with emissions between 21 and 70 g/km and 2,000 euros for those with emissions below 20 g/km, in addition to state incentives and until they finished.
The initiative will be supported by a specific communication plan for each brand, declined on the various channels: showroom, press, radio, web and social networks.