BMW and Rolls-Royce brands with the best reputation in Europe
The annual 2018 Eu5 RepTrak made by the Reputation Institute, the largest corporate reputation study, was published, based on over 87 thousand individual consumer ratings in the five most industrialized European countries in Europe: Italy, Germany, France, Spain and the United Kingdom.
Over 140 multinationals companies have been analyzed, assessing the emotional bond built with stakeholders that impacts their behavior towards companies, such as the intention to purchase, the probability of recommending it to others and the willingness to work with them.
Among the top 100, in the automotive sector are the BMW Group, which ranks in 15th place with a reputation of over 76 points, Rolls-Royce in the 21st (75.4 in reputation), Toyota in the 34th (73 ,9), Daimler at 45th (72.5), Honda at 58th (71.5), Ford at 66th (70.8), Nissan at 79th (69.6), the PSA Group at 86 placement (68.8), Mitsubishi 92nd (67.9) and Hyundai, hundredth, with a reputation of 67.1 points.
In the first thirty positions, four tire producers: Michelin in seventh place, Bridgestone and Pirelli in 19th and 20th place and Goodyear in 27th place.