BAIC Group launches "Beijing" car brand in China
BAIC Group unveiled the "Beijing" new brand in China to help focus its sales and marketing drive across the group.
The state-owned company said the 'Beijing' brand is based on the product and technology resources of BAIC Group subsidiaries such as Beijing Electric Vehicle and BAIC Motor. It will not apply to its joint ventures with Mercedes-Benz and Hyundai Motor.
The Group said the Beijing brand will be its most important passenger car platform and will be used for conventional internal combustion engine vehicles as well as new energy vehicles.
Two firsts Beijing-branded vehicles were launched at the event this week, the EU7 electric sedan and the concept SUV Illuminate.