Awarded the 2018 Corporate Art Award, in the automotive sector prices for BMW and Volkswagen
The prestigious "Corporate Art Award 2018", organized as part of the European Year of Cultural Heritage celebrations, was awarded with a ceremony held at the Brussels office of the European Parliament.
Among the more than 90 participating companies, two German companies were awarded in the automotive sector: Volkswagen and the BMW Group.
The Munich Group stood out "for its long-term commitment to cultural initiatives: in almost 50 years, the BMW Group has launched more than 100 cultural collaborations around the world, placing modern and contemporary art, jazz and classical music, architecture and design at the center of this commitment".
While the Wolfsburg carmaker has been recognized as being able to offer to a broad public the access to the arts and culture through the Volkswagen Art 4 All program launched in April, which provides free admission to exhibitions and collections every first Thursday of the month, of the Hamburger Bahnhof - Museum für Gegenwart located in the former railway station of Berlin transformed into a museum.
The experience and training format developed by Volkswagen also offers tours and multilingual workshops for children, as well as conferences and performances by artists.