On air the advert dedicated to the new 500 line-up featuring Sting and Shaggy
Irresistible music, dreamlike atmospheres and games of seduction. These are the ingredients of the communication project, celebrating 120 years of the Fiat brand, kicked off in Geneva featuring Sting and Shaggy and their single Just One Lifetime from their 2019 Grammy Award winning album 44/876.
After the success of the first advert dedicated to the 500 "120th" family, today the three key elements - music, dreams and seduction - are back with a different balance in the new advert that accompanies the launch of the new top-of-the-range versions 500 Star and 500 Rockstar. The advert was filmed on location in Barcelona.
Sting and Shaggy's single Just one lifetime is an integral part of the exclusive "120 Years of Songs" playlist created on AppleMusic to celebrate the 120th anniversary of Fiat through 120 songs of different countries and ages, including the soundtrack of some of Fiat's most successful advertising campaigns.