Abarth lancia un'app in realtà aumentata per la 695 70° Anniversario
On the birthday of its founder Carlo Abarth - born in Vienna on November 15, 1908 - the Scorpion brand unveiled "Abarth AR 695", its new App. Through its augmented reality technology, the app offers users an immersion in and around this exclusive limited edition car, a celebration of Abarth's anniversary, revealing the new Spoiler ad Assetto Variabile.
The App is available in the main markets of the EMEA area and can be downloaded directly on devices from Apple Store or Google Play. Let's look at it in more detail: the new "Abarth AR 695" App enables users to display a life-sized version of the car wherever they are. All they have to do is frame a spacious area with their device's camera to position the 3D model on a scale of 1: 1, contextualized and proportionate to the surrounding space.
Users will be able to move around the car, observing it at 360°. They can open the car's doors to explore the interior, move the new Spoiler ad Assetto Variabile, sound the horn and accelerate to hear the roar of the most powerful engine in the range: the 1.4 liter turbocharged engine with 180 hp and torque of 250 Nm.
The App "Abarth AR 695" also allows users to create personalized photos, posed beside the virtual car positioned in their preferred spot, to share with friends through their social profiles.
And finally, to celebrate the birthday of Carlo Abarth, a new animated logo is added to the collection, carrying forward the "Follow the Scorpion" communication project.