Abarth celebrates its seventieth year with the new "70th Anniversary" range
With nearly 23,500 cars sold in Europe and a 36.5% growth, in 2018 Abarth set its best sales record last year with excellent results on many markets, like the UK where more than 5,600 cars were sold with a 26.8% growth which is a new sales record in its own right and in Spain with 1,450 cars and a 26.6% growth.
To celebrate the sales record, from February 1 to June 30 the brand with the scorpion badge will be offering a selection of exciting Mopar accessories at a special price to all European customers who bought a car in 2018 to customise their ride.
Together with record sales in 2019 Abarth is celebrating its 70th year of life.
The past year was record-breaking also in sports, when Abarth 124 rally in its second racing season established itself as the dominator of the R-GT class, scoring more than 40 class victories in 12 national championships and winning the European R-GT championship and the FIA R-GT World Cup
To celebrate these records and the anniversary in a worthy manner, here are the new Abarth "70th Anniversary" versions of the Abarth 595, the Abarth 124 spider and the Abarth 124 GT. A celebratory "70th Anniversary" badge developed for the purpose will be sported on all cars registered in 2019 making them unique and exclusive.
The news was presented at the 87th edition of the Monte Carlo Rally, the most famous and time-honoured rally in the world where the cars with the scorpion badge have been the leaders.
Not by chance, competitions have always been an essential element in the history and actuality of Abarth.
The racing and rally worlds are tough proving grounds where all the innovative technological solutions are tested in the most adverse conditions before being transferred to street-legal Abarth models, to provide the best in terms of performance, safety and reliability.