Volkswagen Group India consolidates into a new entity driven by Škoda
The Škoda Auto led Volkswagen Group India, having secured the prerequisite regulatory and statutory approvals, announced the transformative merger of its three passenger car subsidiaries – Volkswagen India, Volkswagen Group Sales India and Škoda Auto. The merged entity will be referred to as Škoda Auto Volkswagen India Private Limited.
The merger of three former Volkswagen Group entities is an important milestone in the ‘India 2.0’ project. The entity will be led by Mr. Gurpratap Boparai, who will assume the role of its Managing Director.
The company will be headquartered in Pune, Maharashtra, operate two production facilities in Pune and Aurangabad, and have regional offices in Mumbai, New Delhi, and other locations across the country.
The emergence of the merged entity with a strong brand portfolio – Volkswagen, Škoda, Audi, Porsche and Lamborghini is envisioned to serve across market segments and budgets.
These brands shall retain their distinctive identities, dealer network as well as implementing their own customer experience initiatives. However, they will be pursuing a shared vision and strategy for the Indian subcontinent.
The first step in the model campaign will involve Škoda Auto Volkswagen India launching a mid-size SUV model that will be available from both Škoda and Volkswagen.
The company will be presenting the studies at the Auto Expo 2020, which is held in New Delhi from 6 to 9 February 2020.