Intel and Warner Bros: at CES immersive experience previews entertainment’s future in autonomous vehicles
A retrofitted 2019 BMW X5 set up by Intel and Warner Bros demonstrated to visitors of the CES in Las Vegas a preview of exciting potential for immersive entertainment in future autonomous driving, including an engaging comics viewing experience.
The emergence of autonomous vehicles portends a major shift in how people use their time and the concept car set up by Intel shows how cars will become a new kind of entertainment “space”. The interior of the Intel Warner Bros autonomous vehicle is equipped with advanced technology, a large-screen TV, projectors, mobile devices, sensory and haptic feedback, and immersive audio and lights to bring passengers on a virtual ride illustrated by Batman’s trusted butler, Alfred. Upon entering the vehicle, guests experience the future of in-cabin entertainment while becoming familiar with safety measures.
Beyond reimagining in-car entertainment, the car includes interactive communications to keep riders informed and comfortable, while also demonstrating in real-time how Intel’s RSS (Responsibility-Sensitive Safety) model can help keep them safe.
Both companies believe consumer trust is critical for advancing autonomous vehicles. In order to create trust, autonomous vehicles must address a core set of interactions that engender confidence, control and a sense of safety. Intel is already helping address public trust by offering RSS structure to the broader automotive industry as a safety standard starting point. The Intel-Warner Bros X5 concept car demonstrates how content that is entertaining and informative has the power to help build trust while keeping passengers engaged in each decision (taken autonomously by the car) of the guide.
Following CES, further research and development will be conducted on the vehicle at the Warner Bros Studio in Burbank, California.