FCA wins another award for the Customer Experience developed by Mopar
The 18th edition of the CMMC Awards ceremony 2019, held by the Customer Management Multimedia Competence Club, was held in Milan on Tuesday 16 April 2019.
The programme selects some of the best projects in the sector, choosing companies which have made a vital contribution to the achievement of excellent results.
FCA was the only automaker to receive an award, presented for the multi-channel European Customer Experience programme developed and run by the Mopar brand. Available in 10 European countries, the contents plan involves all FCA brand customers, interacting with them by means of systematic, customised communications which remind them of the main servicing deadlines and targeted promotions.
The programme operates through a multi-channel Customer Journey, which identifies customers' main touchpoints, intercepts their needs and responds with dedicated communications. It also adopts a specific communication strategy in line with the values of each individual FCA brand, alongside a relationship management approach which stimulates a higher level of customer involvement using leading-edge engagement techniques, such as the development of dedicated contents with gamification and video interaction solutions to create a specific user experience.