Abarth's poster "Let's Play Again" awarded at the ADCI Italians Festival
Great success for the Abarth brand at the Italians Festival in Milan, an international point of reference for creativity, networking, training, technology and entertainment organized by the Italian Art Directors Club.
Abarth has been awarded wth the silver medal in the directing and animation category for the new "Let's play" commercial that emphasizes concepts such as fun, performance and driving pleasure.
The proposed context is that of a spectacular city in which the usual boring daily journeys on board the Abarth 595 and 695 and 124 spider become breathtaking roads thanks to the characteristics of the Abarth that allow the three protagonists to let themselves go along the circuits to the limits of the incredible.
The video was shot in a Barcelona that the post production made more like a video game circuit through curved bridges, undulating streets, elevated roads, intersections and tunnels in the waterways.
The result is an adrenaline route, perfect for lovers of Abarth emotions. On the air since 11 March, the spot was an integral part of a 360° planning that also included digital, print, radio and billboards with typical performances of the Brand.